Design Lead + Creative Direction
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Identity: E-Commerce Fashion

IDENTITY: E-COMMERCE FASHION

STNDRD is a Chicago-based apparel brand that creates quality wardrobe basics for customers around the world. The brand values ethical supply chains, transparent sourcing, and fair labor while partnering with local and global manufacturers. Its mission is to improve labor conditions throughout clothing production and distribution and set a higher standard for ethical, long-lasting fashion in an oversaturated fast fashion market.